the hustle
portfolio
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H2Pillow™ is a health and wellness technology company focused on designing innovative, revolutionary sleep products to health-conscious people around the world.
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The Salvation Army Silicon Valley (SASV) is committed to sharing the love of God by providing impactful services for those in need with the help of faithful donors, dedicated staff, and countless volunteers.
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Industry-Leading all-in-one Event, ticketing, and patron management platform for the Arts and entertainment industry. A customizable and flexible ‘white cloud’ SaaS solution (white label, cloud).
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A luxury german automaker at the forefront of automotive design, innovation, and technology, with a rich history in motorsports; namely rally racing, le mans (24 Hours, American and European), Super touring, and more recently Formula E series.
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Environment-focused media company providing free and low-cost recycling solutions alongside premium, targeted advertising to businesses in the Bay Area.
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Penske Automotive Group, Inc., (NYSE:PAG) is an international transportation services company that operates automotive and commercial truck dealerships principally in the United States, Canada, and Western Europe.
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Napa2UK offered many of Napa Valley’s finest, rarest, and most exclusive boutique wines to wine lovers, connoisseurs, and collectors in the UK via an interactive, educational e-commerce website.
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Breakthru Beverage California, formerly Wine Warehouse, is a multi-generational, family owned and operated, wholesale distributor of fine wine, beer and spirits for California.
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Southern Glazer's Wine & Spirits (formerly Southern Wine & Spirits) of America is the largest wine and spirits distributor in the United States with operations in 35 states.
Founder and CEO
H2Pillow™ is a health and wellness technology startup dedicated to pioneering sleep innovations and advancing sleep research for health-conscious individuals, as well as for science and medical communities worldwide. As the founder and inventor of HydroPillow™, I led its journey from initial concept through product design, market insights, and branding. HydroPillow™—the first intelligent hydration system designed specifically for sleep—aims to support deeper, more restorative rest, helping users wake up refreshed and revitalized.
Alongside product development, I drive our go-to-market (GTM) strategy across direct-to-consumer and B2B channels and manage our intellectual property portfolio, including patents, trademarks, and digital assets. With initial designs in place, we’re advancing toward a planned Fall 2025 launch.
Since 2020, H2Pillow™ has been bootstrapped with strategic pre-seed support. To deepen our impact, we’re launching The 2025 H2Pillow™ Sleep Wellness Survey: Unlocking Better Sleep™ in March, 2025. This global initiative is dedicated to capturing a comprehensive view of how we sleep in today’s modern world.
Currently building a ‘dream team’ of experts in sleep science, technology, and medicine; and seeking angel investors with aligned expertise. Our mission is to make high-quality sleep accessible to all, addressing the global sleep epidemic with effective, innovative sleep technology products and evidence-driven insights.
Dates
Since August 2020
Advisory Board Member
Advise and support Salvation Army's board of directors and executive staff. Evaluate, participate, and volunteer on board committees, make recommendations on business decisions to maximize social impact, and provide insightful and valuable information and materials to the board of directors in my areas of expertise, including event ticketing and donation software; event production, management and budgeting; and social outreach and volunteer programs.
Salvation Army Silicon Valley
The Salvation Army Silicon Valley (SASV) is committed to sharing the love of God by providing impactful services for those in need with the help of faithful donors, dedicated staff, and countless volunteers. It is SASV’s hope that, with your help, they can continue to keep up with the ever-growing demand in Silicon Valley to help those in need for years to come. From providing a home for homeless individuals and encouraging children to weekly worship services and hot, nutritious meals for senior citizens, the SASV is committed to serving our community where the need is greatest.
Dates
2021
Vice President of Sales
Led and managed the strategy and execution of all revenue streams across global markets, and substantially increased sales volume and profitability each year, growing new account acquisition by 83% (YoY) and generating millions in new ARR.
Designed and implemented scalable inbound/outbound sales pipelines, prospecting strategy, CRM system, sales automation, cold-calling scripts, email campaigns, promotions, sales enablement, sales and marketing proposals, and client service agreements.
Transformed business strategy and operations, including the implementation of an industry-tailored go to market plan, SaaS subscription models, account on-boarding process, and innovative new revenue streams; such as a highly profitable Comp Allocation Program and a cost-saving customer-facing Kiosk.
Oversaw complex deal negotiations and participated in all high-level product demos and product presentations, including negotiating and closing the company's largest multi-year contracts valued at $1M+ ACV.
VBO Tickets Inc.
Industry-Leading All-in-one Event, ticketing, and patron management platform for the Arts and entertainment industry. A customizable and flexible ‘white cloud’ SaaS solution (white label, cloud).
Sales Manager
Formed, led, and mentored Audi of America’s #1 sales team; and Achieved Audi Elite and Magna Society awards for customer satisfaction, sales, and key management metrics. fortified a position as Audi’s flagship U.S. dealership, garnering recognition from Motorsports racing Legend and billionaire Roger S. Penske, Founder and Chairman of Penske (PAG).
Audi of America
A luxury german automaker at the forefront of automotive design, innovation, and technology, with a rich history in motorsports; namely rally racing, le mans (24 Hours, American and European), Super touring, and more recently Formula E series.
Sales Manager, Internet Sales Manager & STASIS Project Manager
Plan, direct, and execute day-to-day operations of Sales and Marketing Departments, including monthly sales forecasting/tracking and reporting; advertising and marketing; Customer satisfaction; inventory ordering/management; and special events (i.e., product launches and trade shows).
Penske Automotive Group (PAG)
Penske Automotive Group, Inc., (NYSE:PAG) is an international transportation services company that operates automotive and commercial truck dealerships principally in the United States, Canada, and Western Europe. PAG employs more than 26,000 people worldwide, is a member of the Fortune 500, and is ranked among the World's Most Admired Companies by Fortune Magazine.
Founder and CEO
Organized company and executive team. Established concept, business plan and seed capital. Executed Go-To Market strategy and proof of concept through key recycle partners: 24 Hour Fitness, Westfield, Penske, JDRF Walk, and the American Diabetes Association (ADA). Designed and manufactured a premium single-stream recycle receptacle with nearly 20 sq. ft. of advertising space, capturing millions of impressions and diverting more than 500 tons of recyclable material from landfills.
Planet Earth Recycle LLC.
Environment-focused media company providing free and low-cost recycling solutions alongside premium, targeted advertising to businesses in the Bay Area. Founded and driven by the philosophy that community, health, environmental education, and social responsibility today leads to a brighter future.
Co-founder and CEO
Co-founded N2K Wine Merchants LLC., business concept, and core mission. Co-wrote business plan, secured seed funding, and formed a federally licensed international wine exporter/importer entity. Curated wine portfolio, directed marketing and branding, and created material content for e-commerce website, including wine tasting descriptions.
Napa2u Wine Merchants LLC.
Napa2UK offered many of Napa Valley’s finest, rarest, and most exclusive boutique wines to wine lovers, connoisseurs, and collectors in the UK via an interactive, educational e-commerce website. The portfolio included many of Napa Valley’s most prized wineries, including: Caymus, Dominus Estate, Napanook, Opus One, Quintessa, and Staglin Estate.
Regional Sales Manager: South Bay, Silicon Valley & San Francisco
Built and led the most successful sales team in Northern California by executing an effective, innovative, and process-driven sales strategy throughout region. In-depth experience in supplier relations, account management, prospecting, viniculture, viticulture, wine taste testing, warehousing, inventory control, and logistics. In 2003, I was promoted to an influential Broad-Market (on-premise) position in San Francisco. I consistently exceeded sales and profit objectives through new account acquisitions, revenue, and sales growth. Cultivated hundreds of fruitful relationships with restaurateurs, collectors, executive buyers, directors and managers to support company objectives and build its brands in my market.
Breakthru Beverage Group
Breakthru Beverage California, formerly Wine Warehouse, is a multi-generational, family owned and operated, wholesale distributor of fine wine, beer and spirits for California. The company was established in 1973 by passionate wine collectors, Bob and Jim Myerson, who sought to bring fine wine to a new and rapidly growing market.
Sales Representative
Brand ambassador for company and portfolio. Grew brand presence and sales throughout territory, consistently exceeding sales objectives. Cultivated relationships with wine buyers and stewards and effectively communicated market trends and opportunities with my Account Executives. nurtured partnerships with suppliers to advance product knowledge and sales technique. manage day-to-day ordering/ receivables, merchandising, POS, sales presentations, reporting, and deliver winning customer service.
Southern Glazer’s Wine & Spirits
Southern Glazer's Wine and Spirits, LLC (formerly Southern Wine & Spirits) is the largest wine and spirits distributor in the United States with operations in 44 states and Washington, D.C. Its portfolio is 45% wine and 55% spirits. It was the 10th largest private company in the United States in 2022, and beverage suppliers from around the world, and markets, promotes, merchandises, and distributes over 5,000 brands.
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